Why media, companies and advertising support Queer

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With rare exceptions, the media regularly black out any news that might create problems for the transhuman and queer business.target group that enjoys a lot of positive attention.

A few examples. Almost complete global silence on Keira Bell ruling in UKwhich introduced an obligation to go to court to administer puberty blockers to girls and boys: precisely the same day (!) Instead, the media system around the world celebrates Ellen-Elliot Page's Hollywood transition. Hard struggles to get the news out about the children born through surrogacy and stored as goods in Kiev hotels. Total blackout Canadian media about men detained in Canadian women's prisons, according to the law permitting self-id. Embarrassed silence from world sports journalism on self-proclaimed athletes and beat their opponents in the women's categories. And so on.

Alberto Contri He teaches Social Communication at IULM in Milan, has been involved in communication and advertising all his lifehe has been a director of RAI, CEO of Rainet and led Pubblicità Progresso for 20 years. He has recently published for La Vela Hamster Syndrome and founded the GRU (Human Resistance Groups). We ask him: why is it that the media are so meticulously attentive to the interests of the LGBT+ minority? (more precisely, Gbtq: at L touches what all women touch).

"Simple" he replies. "Why that minority continues to be a minority in the world but is no longer so minority in the media's control roomsas well as on the boards of directors of large companies and multinational companies, in international political bodies and wherever significant decisions are taken. I would like to talk about lobbying but I can't, every time a fuss is made. In any case these groups have the power to block unwanted news or, conversely, to disseminate news that is deemed useful to the cause, setting recruitment quotas in large companies, agreeing on internal codes of conduct, etc.".

The editor of a daily newspaper told me that for publishing one of those 'unwelcome' news items, he received the cancellation of advertising contracts from several fashion brands.. Do advertisers count in this media blackout?

"And how. The mainstream today is to pander to the (L)gbtq+ target. It is the indication to companies to Accenture which is a large consulting and marketing company, and many other companies of that type. Thus Procter & Gamble has decided to remove the Venus symbol (♀), conventionally used to indicate the female sex, from the packaging of sanitary towels, because it is discriminatory towards women who identify as men and consume that product. There has been a transactivist mailbombing after which the company decided to adopt the new packaging: "We realise that not everyone who has their period and needs to use a tampon identifies as female". In the beginning the gender equality was understood as equality between women and men and companies were advised to be sensitive to this issue. Today, however, the concept of equality and inclusivity has been extended to the whole cauldron of what is defined as gender, and that is why the concept of gender mainstreaming is so important. has seen the woman-man binary explode into 53 different identitiesif I have not counted wrongly. A single, undifferentiated meal in which identity actually disappears. All differences are to be valued and respected, but this leads to the opposite result, the disappearance of identity in a kind of Babel". 

Perché media, aziende e pubblicità sostengono il Queer

But the queer target group is numerically in the minoritywhereas women are the majority of mankind. What is the convenience for companies in this investment?

"With extraordinary skill the idea has been imposed that the real trend is that one, whereas women are an 'old' target group that is no longer worth pursuing. What's more, if you try to problematise and get in the way, you are told you are homophobicand that's the end of it. This produces conformity and fear: my students think that defending this state of affairs tantamount to being democratic and progressive. Political correctness has brought us to this result, the afraid to say what you really think. A climate of terror that by now, with some delay, has also arrived in Italy. But it is a situation that is destined to end: in my book I report the opinion of Giuseppe Minoia, Honorary President of GFk-Euriskoone of the most authoritative social researchers in the country'.

What does it say?

"The media objective,' he explains, 'is not to reflect reality, but to sncreasingly than putting weak signals under a magnifying glass to astonish, amaze, be the first to tell the story. unprecedented behaviours and attitudes... But the media are not just storytellers, they are opinion makers, they are influencers, they are means of transforming a weak signal into a strong one... It exists the conviction that what is new, unexplored, unconventional, surprising and shocking 'sells' better.. And this conviction is influencing products, communication, society, politics, ideas, in all areas of life... This has nothing to do with the defence of the sacrosanct rights of minorities... One wonders why so-called sovereignist parties/movements are gaining such wide support: perhaps because parties/movements of the opposite sign have identified too much with the weak signals of society, magnified by the media lens for commercial purposes... I advise them to pay attention to the mainstream again..

And indeed in the British and American media the wall of silence is beginning to show signs of breaking, the counter-trend is beginning to emerge. Finally: in Italy we do not have a great tradition of consumer mobilisation, but do you think that could it be useful for women to also move in this direction, for example by indicating women-friendly companies and products?

"Especially boycotting, and making themselves heard with mailbombing and other protest initiatives against misogynistic companies and media, including TV"..

I know about large newspapers that hesitate to publish trans-critical news because they are immediately assaulted by teams of mailbombers organised, and the directors don't want any trouble...

"I assure you that if a company or a newspaper receives even 100 protest emails, a general alarm sounds. The power of these instruments should not be underestimated. It is true that in Italy the flood wave is only just arriving, but the so-called peak trans is now behind us. You have to have confidence.  

Marina Terragni 29 March 2021

Why media, corporations, and advertising support Gender Ideology

With rare exceptions, the media regularly fails to report anything that doesn't portray gender ideology and transhumanism in a good light.

For example, there is almost complete global silence on the Keira Bell ruling in the UK, which denied that children under the age of 16 could consent to taking puberty blockers. At almost the very same time of the Bell victory, the international media instead chose to celebrate the gender transition of Hollywood star Ellen-Elliot Page. It was a hard struggle to get the news out about the babies born from surrogate wombs and stored like merchandise in hotels in Kiev, there was a near total blackout by the Canadian media about the male convicts who self-id as trans being transferred to women's prisons, and an embarrassed silence in world of sports journalism regarding male athletes who claim to be female and outperform their opponents in the women's categories. And so on.

Alberto Contri teaches Social Communication at IULM in Milan, and has worked in the field of communication and advertising all his life. He has been a director of RAI, CEO of Rainet and led Pubblicità Progresso (an organisation that produces free public service advertising) for twenty years. He has recently published La Sindrome del Criceto (Hamster Syndrome) and founded the GRU (Human Resistance Group). We asked him why the media are meticulously attentive to the interests of the LGBT+ minority (more precisely, GBTQ+: the L's get the same inadequate consideration as women ever got).

"Simple. he replies. "Because although that community continues to be a minority of the population, it is no longer a minority in the control rooms of the media, the boards of directors of large companies and multinationals, in international political bodies or wherever significant decisions are made. I would like to talk about lobbies, but I can't, because it always raises a fuss. In any case, these groups have the necessary power to block unwanted news or, vice versa, to disseminate news that is considered useful to the cause, to establish hiring quotas in large companies, to agree on internal codes of conduct, and so on."

The editor of a newspaper told me that for publishing one of those 'unwelcome' news items, he received the cancellation of advertising contracts from some fashion brands. Do advertisers count in this media blackout?

"Absolutely! Today's mainstream panders to the (L)GBTQ+ market. It is the directive to companies from Accenture, which is a big consulting and marketing company, and many other companies of that type. So Procter & Gamble decided to remove the Venus symbol (♀, used to indicate the female sex) from the packaging of menstrual products because it displeased female customers who identify as transmen. After a mail campaign led by transactivists, the company decided to adopt the new packaging: 'We realize that not everyone who has their period and needs to use a tampon identifies as female'. In the beginning, gender equality was understood as equality between women and men, and companies were advised to show sensitivity to the issue. Today, however, the concept of equality and inclusiveness has been extended to the whole cauldron of what is called gender, which has seen the woman-man binary deflagrate into 53 different identities, if I am not mistaken. A single undifferentiated gruel in which identity actually disappears. All differences should be valued and respected, but in this way we arrive at the opposite result, the disappearance of identity in a sort of Babel".

But the queer target audience is numerically a minority, while women are the majority of humans. How do companies benefit from this investment?

"With extraordinary skill, the idea has been imposed that this is the real trend, while women are an 'old' target that is no longer worth pursuing. What's more, if you cause trouble and stand in the way, you are called transphobic, and that's it. This produces conformity and fear: my students think that defending this state of affairs is equivalent to being democratic and progressive. Political correctness has brought us to this result, the fear of saying what you really think. A climate of terror that by now, a little late, has also arrived in Italy. But this situation is destined to end: in my book I report the opinion of Giuseppe Minoia, honorary president of GFk-Eurisko, one of the most authoritative social researchers in the country".

What does he say?

"The media's objective," he explains, "is not to mirror reality, but increasingly to put weak signals under a magnifying glass in order to amaze, surprise, and be the first to report new behaviour and attitudes... But the media are not just storytellers, they are opinion makers, they are influencers. They are capable of transforming a weak signal into a strong one... There is a conviction that what is new, unexplored, out of the ordinary, surprising and shocking 'sells' more and better. And this conviction is influencing products, communication, society, politics, ideas, in all vital spheres... This has nothing to do with the defence of the sacrosanct rights of minorities... One wonders why so-called nationalist parties/movements are gaining such wide support: perhaps because parties/movements of the opposite side have identified too much with the weak signals of society, magnified by the media lens for commercial purposes... I advise them to pay attention to the mainstream again."

And in fact, in the British and American media, the wall of silence is beginning to show signs of breaking, the counter-trend is beginning to manifest itself. To conclude: in Italy we do not have a great tradition of consumer mobilisation, but how do you think women could usefully move in this direction too, for example by indicating women-friendly companies and products?

"Above all by boycotting, and making themselves heard with mail campaigns and other protest initiatives against misogynistic companies and media, including TV."

I know of big newspapers that hesitate to publish gender-critical news because they are immediately attacked by teams of organised activists, and the editors don't want any trouble...

"I assure you that if a company or a newspaper receives even just 100 protest emails, the general alarm sounds. The power of these tools should not be underestimated. It is true that in Italy the flood wave is only now arriving, but the so-called peak trans is now behind us. We must have confidence.

Marina Terragni, March, 29th 2021

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