Phygital: when the boundaries between real life and online life fall away In the beginning was Second Life! Second Life is an online digital virtual world that saw the light of day in 2003. Anyone can enter the game by assuming an avatar (a likeness/character), move, relate, act using that avatar, and create the content of the entire virtual world through interactions. One can get lost in this virtual reality of 'total immersion' and 'parallel reality'. It is difficult to say whether 'Second Life' generated the phenomenon, predicted it, foretold it or inspired it. The fact is that [...]